David Fung, magician

Norwich-based magician David Fung started his business with the help of BIPC Norfolk in 2018.

A Member of the Magic Circle, David shares his magic at all kinds of events, in particular private and corporate parties, weddings and other celebrations.

The pandemic put a stop to live performances, but he explains how he has made the most of other opportunities.

More about David

Why did you want to start a business? What was your motivation?

I wanted to follow my passion, and business is necessary to realise this goal.

There's also a good risk-work-reward ratio, meaning I'm more in control of my future earnings.

Tell us a bit about your business

My business is about three years old and I perform magic at weddings and events. I've been studying and performing magic all of my life and sharing magic at events entertains guests and creates unique experiences.

I've also produced and presented shows at theatres and have diversified into teaching and consulting.

How has the Covid-19 pandemic affected your business?

Live in-person entertainment's been mostly on hold for over a year now. I've managed to take the time to get lots of other things done, tidying up all of those business ends, and learning new skills.

It's been a good opportunity to work on practicing, creating and writing new material.

Revenue has naturally come down a lot. However, I've been lucky enough to be giving magic consultancy to an online theatre project - so finding ways to adapt and diversify has been a useful venture.

Which of BIPC Norfolk's services have you used?

I first attended BIPC Start-up Day and gained many tools and much knowledge near the beginning of my journey.

I later signed up for an accounting one-to-one session which answered many of my questions and put my mind at rest. More recently, I attended an online business planning session as a refresher. There I was reminded of lessons that I'd heard dozens of times before which finally clicked!

How have they helped you with the business?

The education gained about business fundamentals is especially useful - there's so much to learn if you've never done this before.

In addition, the BIPC have given support in local networking and increasing publicity, and are really accessible if I have questions or need some other support.

What advice would you give anyone looking to start a business?

Plan first, then just do it. You can learn by doing. I remember attending the BIPC Start-up Day and at the end of the day an open networking session took place.

There I asked a business mentor: "What's the next step after this workshop? Is there a part 2?" and she replied: "The next step is to do it. Start your business."

This didn't make sense until later, when I was already doing it! Take small steps; before you know it, you'll be running a business.

When not dealing with your business, what do you like to do in your spare time (if you have any!)?

Since my business is based on my passion for magic, the distinction between 'work' and 'play' is blurred. But aside from magic, I enjoy travelling, cooking and drinking great coffee.

Has there been a book that inspired you?

I love to read about business, magic, art, philosophy and other subjects. A useful quick read has been 'Eat That Frog!' by Brian Tracy - 'eating frogs' is mainly a neat trick for getting things done.

Is there anything else you'd like to share about your experience of starting and running a business?

It's hard work. So if it doesn't come naturally, make sure you try to enjoy the process. Or, find ways to do so.

If you don't enjoy the process, however, you'll certainly enjoy the rewards.