Using nudges
Wanting to make a change in a habit, and actually making a change can be challenging. We can experience a process known in behavioural science as the 'intention - behaviour gap'.
Sometimes, this gap results from behavioural bias, favouring immediate gratification.
We know getting into a fitness routine will have long-term benefits. But watching the next episode of our favourite TV show is more gratifying in the moment.
Sometimes all we need to bridge this gap is a nudge in the right direction. This is why some behaviour change interventions include nudges towards the desired behaviour.
We quite often hear about how we can nudge people into selecting our product or choosing our service. This is usually referencing the concept of nudge theory.
Nudge theory argues that if we wish to alter people's behaviour , it's more effective to encourage positive choices. This is rather than restricting unwanted behaviour with sanctions.
The behavioural approach focuses instead on the way that you present choices to people. You can apply it by adapting the physical environment around your target audience.
You could also use key conversational techniques to nudge people in the direction of your preference.