You must not recreate our logo yourself. Email marketing@norfolk.gov.uk to get our logos (including high res and low res). We can also provide you with the INTRAN logo.
Never use logos found on Google images or any other website.
Choosing the right logo
You should always use the green (pantone colour 376 C), long version of our logo on a white background where possible.
Example of the green, long version (do not save and use this):
Other versions of our logo:
Stacked version available in colour or black and white. Use when you have limited space (eg on websites, like our homepage banner).
Monotone version available as long and stacked versions. Use when colour isn't possible.
White version available as long and stacked versions. Use on dark-coloured backgrounds like black.
Examples below (do not save and use this):
How to use the logo
Publications
Our logo should appear at the top left or bottom right of any digital or printed publication. For example, flyers, leaflets or posters.
You must leave the minimum exclusion zone around each side of the logo. The exclusion zone is the height of the letter 'N' in the logo (example shown below).
Our logo should always cover a minimum of 50% of the width of any signage
On internal signage, the logo should appear at the top left. Where there are practical problems with doing this (such as on banners, flags), email marketing@norfolk.gov.uk
On external signage, our logo should always appear on a white background with the department's name
Example of external signage:
Working in partnership with others
Our logo should always appear on partner information, premises and vehicles.
The size of the logo and position depends on our role in the partnership.
Minimum web size - no smaller than 196 pixels wide
Minimum print size - no smaller than 52mm wide. For bigger print items like vehicles or signage, make sure the logo is legible.
Colour palette
You should use our colour palette for design, marketing and promotional materials. For example you might use it for typography or a solid background.
We have a primary colour palette and secondary colour palette.
Foreground colour (eg text colour) must be clear against the background colour. This is so people can understand your content easily. Our accessibility guide explains more about colour contrast.
You should only use our green colour (pantone 376 C) for detail and graphic design elements.
We have letter templates set up for Norfolk County Council staff (only) to download.
Social media identity
We've chosen the colour version of our shield to represent us on our social media. We use it as our profile picture on Facebook and Twitter.
We don't use our logo because it's unreadable in the profile picture space. This is due to the way we have to crop it to make it fit in the circle.
We also have a banner graphic at the top of our profiles that relates to Norfolk. We try to refresh these at least annually to ensure they represent our priorities.
All social media profiles should include Norfolk County Council in the account name and bio description.
You need approval from the communications team if you want to set up any new social media accounts. Email marketing@norfolk.gov.uk for guidance.
Checklist of what to include on publications
On digital and print publications, you should include:
A publication date of when it was created or updated
An INTRAN statement telling readers how to get a document interpreted or translated - our guidance tells you when and how
A description of what we do if you are producing a core departmental publication for the public. This includes printed and digital publications, leaflets, newsletters, major consultation documents and events. For example:
Norfolk County Council exists to represent and serve the people of Norfolk; to contribute to the County's growth and prosperity and make Norfolk a great place to live and work. For further details visit www.norfolk.gov.uk
What size should publications be
You should produce publications in standard sizes:
