Brand identity guidelines

The Norfolk County Council logo is a visual representation of who we are. It's used across our communications and platforms.

The logo is made up of our:

• Shield
• Name (using Oxygen bold and regular font)

You must not recreate our logo yourself. Email marketing@norfolk.gov.uk to get our logos (including high res and low res). We can also provide you with the INTRAN logo.

Never use logos found on Google images or any other website.

Choosing the right logo

You should always use the green (pantone colour 376 C), long version of our logo on a white background where possible. 

Example of the green, long version (do not save and use this):

Other versions of our logo:

• Stacked version available in colour or black and white. Use when you have limited space (eg on websites, like our homepage banner).
• Monotone version available as long and stacked versions. Use when colour isn't possible.
• White version available as long and stacked versions. Use on dark-coloured backgrounds like black.

Examples below (do not save and use this):

How to use the logo

Publications

Our logo should appear at the top left or bottom right of any digital or printed publication. For example, flyers, leaflets or posters.

You must leave the minimum exclusion zone around each side of the logo. The exclusion zone is the height of the letter 'N' in the logo (example shown below).

Vehicles 

Our logo must be on our vehicles. Find out more about vehicle signage. 

Signage 

Rules for using our logo on signage:

• Our logo should always cover a minimum of 50% of the width of any signage
• On internal signage, the logo should appear at the top left. Where there are practical problems with doing this (such as on banners, flags), email marketing@norfolk.gov.uk
• On external signage, our logo should always appear on a white background with the department's name

Example of external signage:

Working in partnership with others

Our logo should always appear on partner information, premises and vehicles.

The size of the logo and position depends on our role in the partnership. 

Contact us at marketing@norfolk.gov.uk to discuss partnership branding.

Logo sizes

• Minimum web size -  no smaller than 196 pixels wide 
• Minimum print size - no smaller than 52mm wide. For bigger print items like vehicles or signage, make sure the logo is legible.