Brand identity guidelines

You should use our colour palette for design, marketing and promotional materials. For example you might use it for typography or a solid background.

We have a primary colour palette and secondary colour palette.

Foreground colour (eg text colour) must be clear against the background colour. This is so people can understand your content easily. Our accessibility guide explains more about colour contrast.

You should only use our green colour (pantone 376 C) for detail and graphic design elements. 

Do not use the colours below to change our logo colour. Read our logo guidance.

Use the codes below to get our colours. The code you'll need depends on what you're creating materials for.

• CMYK – used for printed materials (using ink)
• HEX – used on websites
• RGB – used in Microsoft Office documents (like Word) 

Primary colour palette

Pantone 364 C

 

• HEX: #487629
• RGB: R – 72, G – 118,  B – 41
• CMYK: C – 74, M – 32, Y – 100, K – 19
 

Pantone 357 C

 

• HEX: #1A5632
• RGB: R – 26, G – 86, B – 50
• CMYK: C – 87, M – 39,  Y – 88, K – 39

Pantone 2767 C

 

• HEX: #12284C
• RGB: R – 18, G – 40, B – 76
• CMYK: C – 100, M – 86, Y – 41, K – 41

Pantone 228 C

 

• HEX: #8B0C56
• RGB: R –  141, G –  14, B –  87
• CMYK: C – 38, M – 100, Y – 26, K – 24

Pantone 376 C

 

• HEX: #80BC00
• RGB: R – 128, G – 188, B – 0
• CMYK: C – 57, M – 0, Y – 100, K – 0

Secondary colour palette

Pantone 138 C

 

• HEX: #E07C00
• RGB: R – 224, G – 124, B – 0
• CMYK: C – 9, M – 58, Y – 100, K – 1

Pantone 409 C

 

• HEX: #867874
• RGB: R – 134, G – 120, B – 116
• CMYK: C – 43, M – 43, Y – 42, K – 25

Pantone Process Magenta C  

 

• HEX: #E6007E
• RGB: R – 230, G – 0, B – 126
• CMYK: C – 0, M – 100, Y – 0, K – 0

Pantone Yellow C

 

• HEX: #FFDD00
• RGB: R – 255, G – 221, B – 0
• CMYK: C – 4, M – 9, Y – 100, K – 0

Pantone 3115 C

 

• HEX: #00BED6
• RGB: R – 0, G – 190, B – 214
• CMYK: C – 75, M – 0, Y – 19, K – 0